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In today’s world, businesses are becoming more aware that their employees are just as important to their prospects as their customers. “By helping companies to future-proof the organisation, HR professionals help lead business transformation from a people perspective, making the right hires into the HR function even more critical,” explains Michael Page Healthcare division Manager Cansu Aksu.
In this article Michael Page presents six trends for Türkiye’s HR team over the next three years – the drivers and candidate ‘hacks’ that can help transform your potential into tomorrow’s must-have talent.
While key roles for HR Business Partner, Talent Management & Organisation Development Specialist and Employee Experience Designer grace many of today’s job listings, what should HR professionals look for if they want to shape their industry?
With gamification to incentivize employees on the rise and video growing employee engagement, HR will be at the centre of organisational change for years to come.
Data and technology HR roles are now in hot demand – particularly ones that harness value data sets and new people-centered organizational technologies, to give their company a critical market edge. You should articulate the transferable skills you’ve acquired to date – and then explore the prospects for further training and development in your next role.
What are the most in-demand skillsets for these roles? As Aksu explains, “The skillsets for future roles in HR are more clearly defined than ever for job seekers. For people in data analytics for instance, success will increasingly lie in applying data governance concepts, resolving data quality challenges, and correlating financial and HR data to design metrics.”
As Philip Otley, Partner in The Experience Centre for PwC Digital Services told PageGroup, preparing for life-long education is increasingly part of the job-seeking process, particularly in HR. “Universities and educational institutions are going down the path of looking at micro-credentialing – looking at student-based education, in terms of business people defining their own ongoing education path through life,” he says.
This means employees being supported through their training with in-class and experience-based projects on the job. As such, HR leaders with a track record of building a learning culture will be at a premium. As Aksu from Michael Page notes, “The urgency of more lifetime learning, and more in-job training, will force traditional education to ensure tomorrow’s talent is prepared and ready for work – whether they are 24 or 44 years of age. If current education providers don’t do it, new providers will step in and take their place.”
What is the best advice for HR professionals looking to assess the merits of their future employers? “That answer is simple for me – the leadership,” notes Catherine Ng, Engagement Practice Leader at Aon. “Depending on where the role is in the company, ideally as a candidate you’d want to interview the CEO,” she adds.
Given this is not always possible, understanding the leadership philosophies of the company becomes key – especially how these relate to people. “This involves building the right programmes, strategies and HR teams to improve the working experience,” says Aksu. “Organisations with a strong focus on training, improved workspaces, greater reward systems and a focus on integrating change, will in turn excel in their company performance,” she adds.
As Aksu notes, there has probably never been such an exciting time to pursue an HR career: “It’s a broader industry than it used to be, and much more commercial than before.
“For me, the beauty of it is how it’s broadened: from hiring and talent acquisition, to how you develop people, to having a specialist-generalist angle. Now we see everyone from front-facing business partners driving value, to those cranking the handle on paperwork, filing, payroll and work passes,” she notes.
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The reality of the future workplace is that many roles will be disrupted by automation, but also that good companies will invest in talent. As Cansu Aksu notes, a lack of investment in talent could be a likely sign of future trouble.
“Protecting people and not jobs is not just a moral imperative, it’s commercially essential as well,” she notes. “Any company that aims to bypass its community’s interests and the fundamentals of culture, ethics or morality, surely won’t be in business too long.” Ultimately, choose a company that has truly invested in moving talent along this path.
In HR in Türkiye, specialist contract roles are being created to fill short-term gaps. The sector has projects around engagement, diversity and talent management, often 6-12 months in length. “The benefit for the client is flexibility to upscale and downscale when they like, and for the employee it offers a great chance to build experience and critical workplace skills,” explains Aksu. She explains that recent HR contract roles have included talent acquisition, learning and development projects, HR analyst and HR reporting projects.
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